Personal Brand

A lot of people have been talking about Personal Brand recently. I have seen more mention of this on social media, LinkedIn, and in traditional media. There have been a number of talks by colleagues on personal brand at work. But what is Personal Brand?

As with a number of these things it can mean different things to different people. For some people it means themselves and careers as one. To others it is their career, to yet more it is their persona that they bring to work. What does it mean to me? Continue reading